Social Media – Strategic for SME?

04 Nov 2011 Leave a Comment

by dominicshum in Uncategorized Tags: , , ,

Experts have envisaged right from the early days of the internet bubble that the web itself would level the playing field for Small and Medium Enterprises (SME) vis-a-vis the big boys. It is even more so now that various strategies have been developed with the help of technology that can allow SMEs to be found easily. For example; when I search for the product of robot cleaner a little company called Digilife in Malaysia can be found right next to the SAMSUNG link.Search Engine Optimization services are now quite easily available to small companies and gone are the days when the smaller companies find it hard to compete online with larger companies due to their e-Marketing budget.

Therefore it is imperative that SMEs must look into such tools strategically. The steps are quite simple but necessary if any SME does not want to be left out.

a. Firstly a study on buying behaviour and how consumers search online

b. Develop an on-line proposition to meet the needs and ensure that your website is searchable using the appropriate key words.

3. Optimize your website so that it can be searchable worldwide or be found

4. Collect information from visitors to your site so that you can continue to be relevant to your customers..

There are many vendors who can help run a strategic marketing campaign on-line for you. If you lack the expertise, it is better to use their services. Example: NPQ Business Portal ( https://npq.infusionsoft.com/go/NPQBP-Preview/shumyl/ ), or PCT internet marketing services ( http://www.myweb.com.my ) .

Of Psychologist, Psychiatrist and Psychoanalysts

15 Jul 2011 Leave a Comment

by dominicshum in Human Resources Management, networking, Training & Development, Uncategorized Tags:

Psychologist are experts who help people with mental problems.The difference between a psychologist and a psychiatrist when it comes to treating depression is that one is a medical doctor, while the other is not. A psychologist primarily aids the depressed patient through counseling and psychotherapy. He may hold a doctoral degree (Ph.D.) and be called “doctor,” but is not a medical doctor (M.D.).

A psychiatrist, on the other hand, is a medical doctor, and while he may also perform psychotherapy, he can additionally prescribe medications and perform medical procedures such as electroconvulsive therapy (ECT) or transcranial magnetic stimulation (TMS).

At the monent there are no Acts or Regulations governing clinical psychologist practice in Malaysia but in general one needs the appropriate post graduate level.

(See blog. http://counselingpsychologyinmalaysia.wordpress.com/2008/10/04/how-can-i-practice-as-a-clinical-psychologist-in-malaysia/. and http://counselingpsychologyinmalaysia.wordpress.com/for-professionals/how-to-be-licensed-as-a-counselorpsychologist-in-malaysia/how-to-be-a-psychologist-in-malaysia/. )

Similarly, there are no licensing of Psychotherapists in Malaysia but there is an organization called the Malaysian Psychotherapists Association who provides guidelines on how to be a Psychotherapist. See link here from this website. http://www.malaysianpsychotherapy.net/mpa/index.htm. The association also conducts the postgraduate diploma in psychotherapy and generally a degree or advance diploma in psychotherapy approved by JPA is required for entry into the postgraduate diploma.

However, before practice one must study first, and the Malaysian Psychological Association helps by have a page listing of some education provider. However, there are other avenues such as OUM and linguistic council. When choosing, the student should ask themselves if there are learning for knowledge to improve their range of skills and interest OR if they intend to practice as a psychologist. A post graduate qualification is require to practice.

Some education options in Malaysia are as follows;

1. SEGI Diploma & 4+0 Degree in Psychology

www.segi.edu.my/discipline/download/2010/Psychology_dip_bsp.pdf

2. International Medical University – B.Sc.(hons) in Psychology

http://www.imu.edu.my/pro-un-psychology.html

3. LIguistic Council -Diploma in Psychology and Diploma in Learning Disorder 

http://www.linguistic-council.com/my/diploma_learning_disorders_management_child_psychology.php

http://www.linguistic-council.com/my/advanced_diploma_psychology.php

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